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LinkedIn is the largest network for professional contacts and communities, used for job searches, internships, events, and expanding connections among industry peers. There are more than 700 million registered users. Recruiters from all over the world actively use social networks for hunting for candidates. Your LinkedIn profile allows you to showcase your history, ambition, and personal brand, bypassing the limitations of a typical resume. It also serves as a business calling card by which other users decide whether to add you to their professional network.
1. Use the first-person approach.
Show people what you like about your job or business and share a piece of your life outside work. Again, you’re not writing a resume. You’re writing a professional network profile with the keywords “professional” and “social.”
2. Choose a good profile picture.
Having a photo leads to many more connection requests and increases views by a factor of 21, according to a LinkedIn article in All-Star Profiles.
Your photo will affect your first impression of you, so approach it thoughtfully. Don’t be afraid to take a creative photo if it’s possible in your field. Make sure the recent photo shows you in a close-up perspective because a full-length photo cannot be seen in a miniature version.
3. Add a background photo.
Not all users know that you can upload a background or cover photo to your LinkedIn profile. This is the same thing you might see on Twitter and Facebook. Consider that users expect to see professional or work-related background pictures, not selfies.
4. Don’t limit the title to just the title of the post.
The LinkedIn profile title is the first thing other users will read on your profile, so it’s located right below your name. It is auto-filled with the current position, but you can change it to anything you want.
The title should grab the reader’s attention. Your post, while striking, will not convince you. Remember that LinkedIn has over 450 million users, so the chance of finding thousands of professionals with a position like yours is very high.
Describe as meaningfully as possible, but briefly, what you do. This is the information that clients and employers will see first. Look at your colleagues in the field like they do. To figure out what to write, put yourself in other people’s shoes and think: what words do people use to find the products or services you provide? If I were looking for the best candidate, what would I type into a search engine? Recruiters look for candidates based on keywords, so do a little research and determine what those words are in your case.
5. Fill out your contact information.
This will allow recruiters to contact you alternatively if you’ve suddenly forgotten about your LinkedIn and haven’t checked in here in a long time.
6. Highlight accomplishments in the experience section.
The experience section is where your LinkedIn profile and resume are as similar as possible. You don’t need to write about every accomplishment or responsibility like a resume.
If you don’t know what to include in the accomplishments section, take the three most impressive, relevant, or unique accomplishments. Write a thesis statement in Task-Action-Results (TAR) or Situation-Task-Action-Results (STAR) format.
7. Use keywords to appear in search results.
Use keywords on the topic of your profession to boost your LinkedIn profile’s ranking in LinkedIn search results. For example, suppose you’re a copywriter. In that case, you should add “Copywriter” and related terms such as “B2B copywriter” or “direct mail text writing” to your title, summary, experience, and skills list.
The right keywords in your profile will open up your career opportunities and increase your connection requests.
8. Use the achievements section.
Don’t ignore the accomplishments section on LinkedIn. It’s an excellent way to improve your LinkedIn profile or experience section and categorize your accomplishments.
9. List all the related skills to fill out the “Affirmation” box.
Go to “Profile View,” then go to the bottom and see the “Recommended Skills and Affirmations” section. If you haven’t already listed any skills, type them here, and LinkedIn will suggest similar skills.
10. Fill in your preferences under “Open to” (“ONO”) if you’re open to new jobs.
This way, recruiters can offer you a relevant job as soon as possible. Enter all possible titles for your desired position here. You can also add ONO to the headline. We hope this article will help you fill out your LinkedIn profile.
We wish you good luck and many interesting offers in your dream job search!
